San Francisco: Rosy Cheeks Publishers, 1970-1971. First edition. Fourteen issues (complete), including the rare "Dummy copy" which preceded the first issue. "After leaving Rolling Stone in 1970, the magazine's first photographer, Baron Wolman, started his own fashion magazine, Rags, housed in Rolling Stone's first San Francisco offices. Rags was a counterculture fashion magazine ahead of its time, focusing on street fashion rather than the fashion found in store windows. Creative and irreverent, the magazine's 13 issues (June 1970 through June 1971) were an artistic although not a financial success," Wikipedia. Barbara Kruger was Art Director for the first eight issues.
"Though only in action for 2 years, Rags magazine gives us a window into the world of DIY fashion in San Francisco in the early seventies. This publication was known to be an anti-establishment fashion magazine that covered everything from trends in makeup and dressing to disrupt gender norms to the sexual advantages of owning a water bed," (http://revolution.berkeley.edu/rags-magazine/). Original wrappers, printed on newsprint, light browning and minor edge tears; one leaf with a tape-repaired tear; part of a column of ads cut out from no. 8. Item #32182
0. a rap ["interview," sort of] with R. Crumb, a portfolio of Wolman's photos
1. June 1970 - interview with and original illustrations by Betsy Johnson; story by James Sallis
2. July 1970 - Photo feature on Betty Davis; Alvin Duskin interview; Paul Morrissey
3. August 1970 - Cockettes
4. Sept. 1970
5. Oct. 1970 - Marshall McLuhan; dress codes; the GTOs
6. Nov. 1970
7. Dec. 1970
8. Jan. 1971- Western wear; Debra Rapoport
9. Feb.1971 - Valentines; Jim Marshall portfolio
10. March 1971 - Kurt Vonnegut
11. April 1971- Hair
12. May 1971 - photo feature by Ed Ruscha
13. June 1971.